big names including vice president joe biden, his wife jill and first lady michelle obama will fan out across the country as the insurance exchanges go online in a little more than a month. even former president bill clinton is being tapped to help out. he will speak about the law to a crowd in his home state of arkansas next week. let's talk about all this with paul gigot, the editorial page editor for "the wall street journal." interesting, paul, the website, "politico" wrote about this and here was the opening line. three years after signing obamacare into law, president barack obama finally looks eager to talk about it. why now? >> well, because d-day is arriving on october 1st. the exchanges are supposed to start and january 1st, the subsidy coverage begins. so it is do-or-die. they have to do it now or this thing could fail. jon: but the president has been selling us all along on what a great program this is going to be? >> well that hasn't persuaded the country. all polls show obamacare is still more unpopular than popular but now they don't have a choice. he need to do somethin